Bo, the coach

A food coach with actual presence.

Bo learns your day, remembers what you love, and helps you eat well โ€” in a chat that feels human. Not another calorie database.

๐Ÿ Coming soon to the App Store Pay once. No subscriptions, ever.

Why Bo

Most trackers count. Bo coaches.

The difference isn't more numbers โ€” it's a coach who actually knows you.

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Knows your day

Bo sees your remaining macros and your steps, then suggests meals that actually fit what's left.

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Talks like a friend

Ask Bo anything about your food โ€” snap a photo, or just type. Warm, specific answers. Never a cold form.

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Remembers what you love

Tell Bo your favorite meal once. It comes back in your morning brief โ€” like a coach who was actually listening.

Pricing

Pay once. Keep it for good.

No subscriptions, no monthly guilt. One purchase unlocks Bo.

FOUNDER ยท FIRST 500
$9.99
one-time โ€” everything included
Our thank-you to the first 500 people who believe in Bo.
$14.99
one-time, after the founder run
Still pay-once. Still no subscription.

Need more chats? $1.99 adds 50 coach messages, whenever you want.
Free to start: 20 messages and 7 days of your personalized morning brief.

A coach in your pocket, not a spreadsheet.

Bo is launching on iPhone. Built with care for people who want to eat well without the math.

Bo offers general nutrition guidance, not medical advice. Read more.